Optimising LinkedIn

Learn how to optimise the world's largest professional social media platform
1hr 25min


What is LinkedIn?

Here is LinkedIn's description of its platform:

LinkedIn is the world's largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You can access LinkedIn from a desktop, LinkedIn mobile app, mobile web experience, or the LinkedIn Lite Android mobile app.

A complete LinkedIn profile can help you connect with opportunities by showcasing your unique professional story through experience, skills, and education.

You can also use LinkedIn to organize offline events, join groups, write articles, post photos and videos, and more.

Frankly, I couldn't have put it better myself.

What does all that mean for a placement student?

LinkedIn is your professional social media profile. Each and every company that you apply for will take a look at your LinkedIn profile to confirm your experience and assess any networking that you have achieved.

It is vital that your LinkedIn is up to date, accurate and well presented.

We will go through each individual section of your LinkedIn profile as well as how to optimise how you appear to employers through networking and LinkedIn activity.

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